Coaching a Scientist to SellIndoor Air Quality Monitoring Business

A scientist was downsized by a Fortune 500 company and joined a start-up company in the indoor air quality monitoring business. While he understood the technology well, he had no sales experience. He had a territory of about one-third of the U.S., and no effective sales process. He hired Effective Learning for Growth to help him learn to sell.

In weekly sessions over 4 months, he

• Clarified his target markets and value propositions,

• Developed ways to reach them,

• Built marketing collateral, and

• Practiced all steps of the process.

He became skilled at interacting with prospects over the phone and in person, including at trade shows.

He went with his company’s president to a regional trade show for home inspectors, with his approach and value proposition clear and brief. While there, he sold the company’s entire inventory of devices and created a backlog of orders.

how can we help you?

Contact us at the Consulting WP office nearest to you or submit a business inquiry online.

Steve Callender is a personal trainer for emotional intelligence. He understands the things that make people good in this area, and the things that hold people back. Every client, every person is different and unique, and Steve works with where you are now and what you want to be different. Having helped so many different people, his experience makes him that much better able to work with you to offer ways to see and get past whatever it is that is giving you trouble, personally. Highly, highly recommended.

Steve Semler
HR Leader & Author, LearningSim

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