952.405.8843




Setting Up to Succeed

When that exciting fusion of a great idea and the right moment drive people to set up a new business, there’s a lot that needs to be considered and planned. With the right sort of strategic business plan to carry a start-up from great idea to enough clarify to win financing all the way to having plans of action and goals for the first fully year, new businesses have a much better chance of beating the odds and succeeding.

Helping start-ups, we first understand and further define the dream, the resources on hand, and its viability in the marketplace.

We look at the metrics that matter – what sort of funding will be needed, where it may come from, what success will look like at the end of the first year.

We jointly evaluate whether to proceed. There is free help available, and clients need to understand the differentiating value that Effective Learning for Growth can bring for some companies – the comprehensive set of necessary questions, the pre-requisite research, the proven process of accountable, disciplined progress toward developing a very solid, realistic plan. The business concept must be viable, as well, because we don’t help set up businesses to fail!

When we can help, we apply a proven process that involves detailed questions, field research, and weekly assignments in small, accountable increments. The business owners own the business plan and strategy – Effective Learning for Growth just asks good questions to ensure that they’ve thought of everything.

When there’s great urgency, the entire process can be compressed into a few intensive weeks, or may take 8-10 weeks to do thoroughly and well.
At the end, the start-up business will have a plan that meets one commercial banker’s comment: “The entrepreneurs that Steve Callender brings to our bank are more prepared than any I’ve seen!”

Learn more by contacting us today!

Making Money Out of Wind

Minnesota Renewable Energies (MRE) started in May 2009. Within six months, MRE was installing multiple-turbine “small wind” and solar installations around Minnesota.

Working with Effective Learning for Growth, MRE developed their strategic business plan. The process included creating a vision for the company, researching the marketplace and defining a primary niche.

MRE Logo

Applying the thorough process, they were able to analyze and prepare for many eventualities, and their business is off to a very strong start.

Growth will be faster in 2010, because of pent-up demand -- and because they created a sound strategy and are holding to it. 

Learn how you can get results. Contact us.


Steve Callender,
Ed.D., President


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Effective Learning For Growth, LLC      |       Edina, Minnesota 55436      |       952.405.8843