Sales Coaching

Steve Callender is a personal trainer for emotional intelligence. He understands the things that make people good in this area, and the things that hold people back. Every client, every person is different and unique, and Steve works with where you are now and what you want to be different. Having helped so many different people, his experience makes him that much better able to work with you to offer ways to see and get past whatever it is that is giving you trouble, personally. Highly, highly recommended.

Steve Semler
HR Leader & Author, LearningSim

It All Starts with the Sales Assessment

Whether with an individual sales coaching client or a whole salesforce, we start with an assessment of how sales are working now.

  • What skills are already strong?
  • How well do the skills the salesperson has fit the selling environment?
  • What different skills and knowledge are needed?
  • How’s the sales effort managed, and do they have the right tools for the job?
  • Do they have the right attitude to create effective, sustainable sales, repeat business, and referrals?

We look at the metrics that matter most – whether that’s gross revenue, margin, cross-sell success, close ratio – whatever is measured and treasured.  Our clients define how much improvement will mean success.  What level of changed metrics will be obviously well worth the effort and cost of changing what the salespeople do?

At this point, we jointly evaluate whether we can help.  Sometimes, we can’t – when a product has become obsolete, or when commoditization drives price below production cost, or when the leadership isn’t committed to fixing a problem or achieving an ambitious goal.

When we can help, a proven basic sales process is adapted, learned, and practiced – in small weekly increments.  This “Learn-Do-Reflect-Improve” cycle builds in accountability and support. It brings improving results even while the process is learned.

The small weekly increments can be fit into a salesperson’s busy day – often at the very start, when it’s too early to start calling customers.

In less than a quarter, the salespeople will improve their skills, knowledge, and attitudes – and will start seeing better results.

Range of industries

Travel and Aviation
Consulting
Business Services
Consulting
Consumer Products
Consulting
Financial Services
Consulting
Energy
Consulting
Transport & Logistics
Consulting

Strategic & tactical planning

Our renowned coaching programs will allow you to:

  • Work fewer hours — and make more money
  • Attract and retain quality, high-paying customers
  • Manage your time so you’ll get more done in less time
  • Hone sharp leadership skills to manage your team
  • Cut expenses without sacrificing quality
  • Automate your business, so you can leave for days, weeks, or even months at a time

Strategy development

  • One
  • Two
  • Three

You can transform your business to a revenue-producing asset that lets you work as much or as little as you want.

Strategic plan development

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  • Two

Research beyond the business plan

Good strategy is the antidote to competition. Strategic thinking is the process of developing a strategy that defines your value proposition and your unique value chain. This process includes market and competitive research as well as an assessment of the company’s capabilities and the industry forces impacting it.

Good strategy is the antidote to competition. Strategic thinking is the process of developing a strategy that defines your value proposition and your unique value chain. This process includes market and competitive research as well as an assessment of the company’s capabilities and the industry forces impacting it.

Good strategy is the antidote to competition. Strategic thinking is the process of developing a strategy that defines your value proposition and your unique value chain. This process includes market and competitive research as well as an assessment of the company’s capabilities and the industry forces impacting it.