Cold Calling Tips

Know who you’re calling

What does their business do?

How are they doing? Any recent news, events?

Who do you want to talk to?

 

 

 

Know more => Better message => Warmer call => Better % Sales

Craft your message to make talking to you worth their time

Interesting & intriguing to get attention

Show your interest in their business – see if from their side

Know your outcome, focus your message to get it

Match => Rapport => Willingness to talk

If calling a list, start with the suspect that you care about least

Lets you get momentum, practice with message

Pay close attention to how the one who answers sounds

Voice pitch, speech rate

Better listening => Better call results

Really listen

More “Ask” than “Tell” – Nobody wants to hear a “sales pitch”

Resource: http://www.takethecold.com/ – internet research tools



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